The HubSpot Funnel:
Scaling Lead Generation the Smart Way

Let’s face it—generating leads is hard enough. But scaling it? That’s where most businesses hit a wall.

That’s why we’re fans of the HubSpot funnel—a smart, structured way to attract the right people, guide them through your offer, and close with confidence. But don’t worry—this isn’t about using fancy tools for the sake of it. This is about using the funnel as a strategy, whether you’re using HubSpot, Meta, YouTube, or good ol’ email marketing.

Let’s break it down in everyday language and give you real ways to make it work for your business.

Step 1: TOFU

Top of the Funnel (Build Awareness)

Step 2: MOFU

Middle of the Funnel (Build Trust)

Step 3: BOFU

Bottom of the Funnel (Convert Leads)

TOFU = get on their radar

At this stage, you want to be the helpful brand that answers the exact question they just Googled or saw on Reddit.

Great TOFU ideas:

  • Blog posts like “5 ways to budget your home renovation” or “How to price your home in today’s market”
  • Reels or TikToks that answer quick questions
  • Infographics showing trends (think: solar installs in your state, or average rent growth)

Tools that help:

  • HubSpot’s CMS + SEO tools
  • Social scheduling (Buffer, Meta Planner)
  • Google Analytics

Example: 

A residential real estate agent publishing a monthly “Neighborhood Trends” video can build a strong local following—without ever running an ad.

MOFU = show them you’re the one

Once they know you, now they want to know if you get them. This is where value-rich content and nurturing shine.

Smart MOFU moves:

  • Webinars like “How to prep your home for spring selling season”
  • Free guides: “Everything You Need to Know Before Hiring an Architect”
  • Email drip campaigns that keep them learning

Tools:

  • Email sequences in HubSpot or Mailchimp
  • Landing pages with forms (on Wix, Squarespace, WordPress, or anywhere)
  • Personalized video content (Vidyard, Loom)

Example: 

A small architecture firm can offer a free downloadable “Design Checklist” to capture leads, then send a 3-part email series on project timelines and costs.

BOFU = make it easy to say yes

This is where you give them the push—clear, no-BS offers with a deadline or a value-add.

What works:

  • Free consults or discovery calls
  • Case studies or testimonials
  • Pricing calculators or project estimates

Example: 

A solopreneur offering wellness coaching can turn browsers into buyers with a 30-minute free strategy session and a “limited spots” offer.

Beyond the Funnel:
Think Flywheel

While funnels focus on converting leads, flywheels focus on turning happy clients into repeat customers and referral engines. Use email follow-ups, loyalty discounts, and simple feedback forms to keep your brand top-of-mind after the deal is closed.

 

Who Really Benefits
From a Funnel-Driven Campaign?

We’ve helped a wide range of businesses scale smartly using funnel-based strategies, customized to their niche. Here’s where the magic works best:

Real Estate Pros

  • Realtors, brokers, mortgage specialists
  • Want to stand out in a crowded market
  • Need to capture leads fast and automate follow-up

AEC Industry

  • Small to mid-size design/build firms
  • Need long-term nurture strategies for big-ticket projects
  • Thrive on educational content and B2B visibility

Solopreneurs & Coaches

  • Life coaches, consultants, fitness trainers, nutritionists
  • Need brand visibility + credibility + conversion systems
  • Love systems that work while they sleep

Local Businesses

  • Want more foot traffic, table reservations, or online orders
  • Need to reach hungry customers nearby or build a loyal base through email and social
  • Can benefit from geo-targeted ads, menu-specific funnels, and Instagram food reels that convert

Ready to Scale the Smart Way?

At GoLeverage.AI, we don’t just talk funnels—we build them.

Whether you’re in real estate, construction, wellness, food industry or education, we create custom marketing campaigns that generate real leads across:

  • Instagram & Facebook
  • Google & YouTube
  • LinkedIn & Pinterest
  • HubSpot, Mailchimp, WordPress & more

We combine storytelling, SEO, video, paid ads, and email automation—so you reach the right people at the right time, without wasting your budget.​

Let’s Build Your Funnel Together

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